Take the following 5 tips into consideration:
1) Your copy and design does not fit your niche. Finding the perfect text that catches the target mood of your website is hard. Try using Dafont.com. It’s a free resource that gives users thousands of unique fonts.
2) Site is not compatible with some of the existing browsers. Some site owners are surprised to receive feedback from visitors that informs them their site doesn’t properly function in Google Chrome, which is unfortunate considering Google Chrome is the fastest growing browser online. Take the time to check out Browsershot.org, to help you tests your site’s compatibility to various browsers.
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3) Color scheme is bad. Try Colorschemedesigner.com. This site is easy to use and can be very effective. This tool is free.
4) Confusing navbar. If you browse around, you’ll see many websites that have a “Home” tab presented first on their navigation, and have an “About Us” tab presented second. That’s a common mistake. Let people know about what you offer them first. Then – talk about yourself.
5) Call to action. It’s important to properly place your call to action. If you want visitors to call you on the phone, put your phone number in your header to be seen on any and every page. Creating an effective website isn’t easy – but worth every panny.
All this being said – it’s important to understand that a website is more than just an online business card – it’s sometimes your entire business – from store-front to the billing gateway.
So take the required actions and get it right.
Ori Manor is an experienced online marketer and the owner of the leading web marketing company in Israel.
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