For people who use the Internet daily, Google has become an integral part. There are a lot of products offered and have different use, like tracking activities with Calendar, browse the Net with Chrome and watch streaming video with YouTube.

There are two making money tools, Google Adsense and Google Adwords, which are being widely use all over the world.

This is one of the favorite programs used by beginners and experts alike.

With this program, the user insert a code supplied into their website page or blog post, and Google will display the relevant ads, according to the content.

Currently, there are other options that come with Adsense which include search, RSS feed and mobile.

Making money this way might sound simple; you insert the code, the ads got displayed and when people click it, you earned money. It sounds simple but it is not easy. To make sure you really make money from this program, you need to take care of a few housekeeping issues:

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1) Adhere to their Term Of Services (TOS). Too many accounts have been disabled due to violation of TOS while all they need to do is to read and keep to the rule to the letter. And a simple way to keep up with updates is to read the Google Adsense blog.

2) Build a content rich theme site. I realized that some people use smart tactics and make money with a website or blog with 5 pages of content or less. It probably is the case but to be on the safe side, a larger, richer theme site is the way to go.

3) Optimize ads placement. This is something you have to test constantly. Different website have different place that produces higher clicks, and the only way to find this out is to test. Google provide you with some guide but knowing it firsthand is best.

4) Traffic, traffic, traffic. I do not have to explain this. The more traffic you can command to see your pages, the higher the chances for you to get click. But remember, use legit and allowable traffic generation methods. Doing otherwise might cause your account to be disabled. Refer to the program TOS for detail.

The main difference between this program and Adsense is you pay Google to display your offer. With that said, you want to use this program if you are promoting something; your own product or someone else.
Here is how you make money with this program:

1) Stick to the rules. Once again, familiarizing yourself with the ‘Do’ and ‘Don’t’ for using this program is all important. Do this first before you start a campaign.

2) Pay attention to quality score. Quality Score (QS) is a way Google determine how your ads will appear throughout their network. In other words, the higher your QS, the better your ads are served. You want this for better conversion.

3) Work to improve your conversion. Actually this is self serving, if you had high conversion, you QS will be higher. But high conversion required more. Things like good ad writing also contribute to it.